Get ready to “Roar:” Katy Perry has a new gig, and it’s a good one.
The pop star, who’s long been known for her lovely, bold and often irreverent beauty looks, has been tapped to be the latest CoverGirl spokesmodel for a series of ads that will debut in Spring 2014. This first-look photo shows the star with a soft, fresh face, complete with long lashes, rosy cheeks and just a hint of that ’90s style she’s been rocking lately.
RELATED PHOTOS: Barely there vs. bold – which beauty look do you prefer?
“In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression,” Perry (who has made forays into beauty before with a fragrance and eyelash line) said in a statement. “I’m honored to partner with CoverGirl and share more colors and textures of my approach to beauty to inspire my audience.”
And though this first shot is somewhat subdued, the release promises to showcase “a breadth of bold new beauty looks” highlighting products developed by legendary makeup artist (and the brand’s global creative director) Pat McGrath. “Katy is the embodiment of a true CoverGirl — someone we root for, identify with, and get inspiration from,” said Esi Eggleston Bracey, VP and General Manager. “We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”
Want to get Perry’s romantic look above? Three key products you’ll want to try: Clean Glow blush in “Roses,” Clump Crusher Extensions Lash Blash mascara and LipPerfection lip color in “Euphoria #360.”
Are you loving Katy Perry’s new role as CoverGirl spokesmodel? What beauty looks are you hoping to see in her ads?
–Alex Apatoff
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