Deen in Paula Deen's Kitchen at Chicago Harrah's Joliet Casino & Hotel, which will be closing
Timothy Hiatt/Getty
On Thursday, Paula lost the Novo Nordisk deal that caused a stir last year when she announced that she had ben living with Type 2 diabetes for three years.
"Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed," the company said in a statement.
Target also has decided to get out of the Deen business.
"We have made a decision to phase out the Paula Deen merchandise in our stores as well as on Target.com. Once the merchandise is sold out, we will not be replenishing inventory," the brand said in a statement on Thursday.
But Deen fans are showing their support online: Along with posting their ire on Food Network's Facebook page, Deen's upcoming cookbook Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up has shot to the No.1 spot on Amazon.com.
Additionally, tickets to the annual Paula Deen cruise have been so popular a second voyage has been added to the schedule for 2014.
"Due to so many requests from Paula’s fans in the past we are actually planning two cruises for 2014 and look forward to both," a rep for the cruise told FOX411's Pop Tarts column. "It’s always an amazing time with Paula, her family and fans. If she goes – we go."
• Reporting by RAHA LEWS
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