Since May 2012, Bustos, 30, has spent his Sundays approaching the homeless and needy in Jamaica, Costa Rica and N.Y.C. with one phrase: "I want to do something nice for you today."
That something nice is a haircut, free of charge – a simple gesture that for many of Bustos's "clients" can be their first step towards a major life change.
Bustos told the Huffington Post that one man's haircut in particular sticks out in his mind: "Jemar Banks – I'll never forget the name. After offering him a haircut and whatever food he wanted to eat, he didn't have much to say throughout the whole process, until after I showed him what he looked like when I was done ... The first thing he said to me was, 'Do you know anyone that's hiring?'"
Bustos's inspiration for his work dates back to a May 2012 visit to the Philippines, when he visited family members and rented a chair from a local barbershop to help impoverished children who needed a trim.
Bustos adds that he makes sure to do his haircuts in "open, well-traveled spaces like street corners and sidewalks" for the public to see – he's hoping others can take some kind of inspiration in his actions.
If there's one thing you can take away from Bustos's actions, it's the hashtag he uses on Instagram: #BeAwesomeToSomebody
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