10/27/2014 at 08:02 PM ET
Celebs have been celebrating their realness on the Internet since the dawn on Instagram — you may remember makeup-free selfies shared by the likes of Beyoncé, Gwyneth Paltrow, Cameron Diaz, Jennifer Lopez and, of course, JWoww. Now supermodels are getting in on the trend, but this time it’s for a good cause.
Courtesy Cindy Crawford
Cindy Crawford, 48, is one of the most A-list names to participate among a slew of supermodels who are taking the “Wake Up Call” challenge: Post a makeup-free shot first thing in the morning with the intention of drawing attention (and raising money) for Syria through Unicef. “#WAKEUPCALL Support #ChildrenofSyria @UNICEFUSA: http://bit.ly/1v5lGqT I nominate @CTurlington @SoniaKashuk @MmeGrey,” she captioned her photo, which shows her in bed just about as barefaced as she could get — bare lips, flushed cheeks and all.
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Other top models who have taken the challenge have included Naomi Campbell, Rosie Huntington-Whiteley and Elle MacPherson (see their photos below!) but we’re partial to Crawford’s super laid-back take on the trend. And we’d like a look at her vanity for some skincare recommendations, while we’re at it. Your thoughts?
–Alex Apatoff
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